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  • Experience Maker

Aaron Pedersen

[email protected]
linkedin/in/aaronpedersen

I'm a seasoned design leader known for bringing clarity to complexity. My experience spans IC‑level craft to leading and mentoring design teams—a dual perspective that shapes how I approach every problem. I use hands‑on fluency and strategic vision to build human‑centered products that blend storytelling, technology, and culture into experiences people don't know they need—yet.

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Freelance Designer

After relocating to California from New York, I freelanced for two years, partnering with leading creative agencies to evolve brands and bring products to life.

Freelance at the finest
Between 2019 and 2021, I partnered with creative agencies and early-stage startups, helping transform brands and elevate their client work through thoughtful, insight-driven design.

I worked with leading agencies including UENO, Emotive Brand, Godfrey Dadich Partners, Edelman and Code & Theory. My work spanned branding, illustration, experience design, motion design, UX/UI, creative strategy and campaign concept development.

A major highlight from this time was collaborating with UENO to envision, build, and maintain a new design system for Twitter. Working alongside a talented team of designers, I helped UENO define and iterate on a new design system that supported Twitter's evolving product ecosystem. I also led design and creative direction for Cereal Number, an early-stage DTC startup brand making healthy, flavorful cereal. From early concepting through launch, I shaped their brand experience and helped bring their first subscription-based product release to market.

Across client engagements with Twitter, Microsoft and Xerox, I served as both a strategic and hands-on creative partner, adapting quickly to each team's needs and stepping in wherever I could provide the most value. My cross-disciplinary background enabled me to deliver solutions that advanced both agency priorities and client outcomes.

Freelance Work
UENO
The UENO team had created a new design system and features for Twitter when I joined the to refine and extend the work. I contributed updates to the system, built prototypes, and added motion design to bring key ideas to life.Product Design, UI, Prototyping, Design System, Motion Design
Freelance Work
Cereal Number
When I joined Cereal Number, their product was coming together, but the brand wasn't yet defined. I developed their early brand strategy by identifying their audience, what made them different, and how the brand should show up visually. I then built out a full identity system and designed the DTC subscription website, packaging, promotional materials, product photography, and social content.Creative Direction, Brand Strategy, Identity Design, Packgaing Design, UX/UI, Prototyping, Design System, Social, Team Leadership
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Email: [email protected]

Linkedin: linkedin.com/in/aaronpedersen